Stars, Stripes, and Sweepers
The 4th of July rings a little differently when you work in radio. It’s loud, proud, rebellious, and the perfect metaphor for what we do every day in radio production and audio branding.
Audio branding is freedom of expression at full volume. It’s the ability to shape a station’s identity, stand out from the rest of the stations in your market, and say something that matters, even if it’s only six seconds long. From the crackle of fireworks to the roar of a crowd, July 4th gives us the perfect excuse to celebrate and have a little extra fun with sound.
So, whether you’re laying down a star-spangled sweeper, lighting the fuse on a promo, or just adding a little patriotic punch to your weekend programming elements, remember: celebrate in style and be thankful for your creative freedom.
Happy Independence Day from all of us at SPLAT!
One Voice. A Whole Lotta Personality!
Every station has its own sound.
Some need a voice with swagger. Some need warmth. Some need humor. Some need credibility. And sometimes… you need all of the above.
That’s where Tony Scott comes in. He’s got it all, and he’s the newest member of the SPLAT! VO team.
Tony can deliver high-energy excitement, a natural conversational read, sharp humor, classic announcer authority, or anything in between. He’s the kind of talent who doesn’t just read your copy, he makes it sound like it belongs on your station.
We’re proud to welcome Tony to the SPLAT! family.
Give his demo a listen. If you’re looking for a voice that will become an authentic extension of your brand, drop us a line. Tony’s ready to go!
Shhhh…It’s a SPLAT! Secret Project
Here at SPLAT! HQ, we’re constantly tinkering, experimenting, and trying new things to make a great service even better. Sometimes it works. Sometimes it doesn’t. (Thankfully, mostly it does.)
Here’s something new we’re testing: SPLAT! Boost.
We’re not making a huge fuss about it just yet, so let’s call this our beta test and see what kind of response it gets.
So, what is SPLAT! Boost? (more…)
Warm, authoritative, loaded with grit. Let’s go!
Ever hear a voice so interesting, so compelling, that you want to keep following that person down the street just to hear them talk? (OK, sorry, that just sounded a little stalker-ish.)
We had the internet version of that scenario the first time we heard Jeff Williams in a promo spot. It was like, “Hey, wait, what? Who is that guy? Must hear more!” And, long story short, today we’re super psyched to welcome Jeff as the newest addition to the SPLAT! VO family!
He’s a cool Texas baritone with a warm, authoritative, and instantly likeable vibe. Best part? He’s available for your station now. Check his demo, and if you like what you hear you can book Jeff Williams here.
One Station. One Vision. No Limits.
When it comes to custom imaging and audio branding, there is no challenge too great, no idea too bold, no vision unattainable…SPLAT! will bring it to life.
We’re psyched to welcome America’s Bollywood Station, Bolly 92.3 FM, to the SPLAT! family.
They had a sound in mind. A vibe. Something specific…something you can’t quite describe until you hear it. (more…)
Want Effervescent Sounds? Time to Get Bubbly with Carbonated Audio
Here’s something sure to perk up your mixes. Carbonated Audio has introduced POUR, a new Mid/Side stereo imager designed for producers who need tighter, wider, and more controlled mixes that translate on-air, online, and in mono playback. And Robert is here to give you the lowdown.
As the fourth plugin in the Carbonated Audio lineup—joining Carbonator (saturation), De-Sipper (de-esser), and On Tap (sidechain ducker)—POUR brings advanced stereo shaping tools tailored for modern production workflows.
Inspired by the SSL Fusion Stereo Image hardware and Alan Blumlein’s classic stereo shuffling concept, POUR gives imaging producers precise control over low-end width, center focus, and stereo movement without sacrificing mono compatibility.
Here’s what radio imagers are going to love:
Shuffle + Space
Tighten or widen low frequencies between 40–400 Hz for stronger, cleaner low-end impact. (more…)
MORE VOICES, MORE CHOICES. SPLAT! WELCOMES ANOTHER MEGA TALENT
You know it when you hear it—that voice that makes you think, “Heyyy now… that’s a voice that stands out, will connect with my audience, and makes me want to drop what I’m doing and sign that VO talent as my station imaging voice immediately!”
Well, you’re looking at the right space at the right time, because Jason Rooney just walked through your speakers and into your life. And it just so happens that Jason is the newest member of the SPLAT! VO squad, and he’s ready to work for you.
Check his demo here, and when you’re ready to make your Jason Rooney VO dreams come true, drop us a line.
So Much Sound It Might Not All Fit Into Your Ears
If there’s one go-to person, somebody who is an absolute authority, a master, an artist, a leader in his field, a dude who knows more about sound design than you thought humanly possible, it’s our friend and partner Robert Dudzic. Now, in addition to all of his work in movies, TV, music, radio, audio, and games, he’s somehow found time to start a class for those interested in learning more about the fundamentals of sound design. Join him, along with his other 300,000 subscribers, on his YouTube channel.
Hardware??? Oh, Yeahhhh, It’s All Coming Back to Us Now
Let’s face it, we spend so much time using software that we’ve forgotten how fun some hardware can actually be. Seriously, who doesn’t love holding a really cool piece of gear that feels great in your hand and is fun to use? And BONUS if it’s actually effective and helps with your creative flow.
Enter the new TASCAM DR-40XP. (Just look at that beauty in the pic below.) Lucky for us, a guy who knows more about recording sound than anybody else we know, Robert Dudzic, has the 411 on the 40XP. Go on, keep reading…
In What’s New:
My friends at TASCAM have just introduced the new TASCAM DR-40XP, and this is a tool that fits perfectly into modern radio imaging and on-location production workflows.
The DR-40XP continues TASCAM’s legacy of compact, reliable field recorders, giving you a powerful 4-track recording system in a device small enough to carry anywhere. For radio imaging producers, this means one thing: you’re no longer limited by your studio.
At the core of this recorder is high-quality audio capture, (more…)
Vibes, Edge, Speed…What More Do You Need?
Everyone here at SPLAT! HQ is fired up to welcome another awesome voice to our happy VO family—Mike “Flounder” Daly.
If you’re after an imaging voice with real edge, attitude, and zero lag on turnaround, Mike delivers. You’ve heard him tearing it up on stations like WIYY (98 Rock Baltimore) and Rock 103.5 in San Diego, and he thrives right in that Rock, Classic Rock, Alternative lane.
Hit his demo here, and when you’re ready to inject extra edge into your imaging, let’s get him on your station.
